Pinterest – the Sleeping Giant of Product Discovery

“According to a recent report, nearly half of Pinterest users discover new products on the platform versus just 11% of users on Instagram. And Pinterest is taking that seriously by rolling out new e-commerce products that make it easier for customers to find and buy the things they want without ever having to leave the app.”

Martin Waxman, MCM, APR
Communications Strategist, Digital Strategy and Social Media Educator

By now, entities that wish to stay relevant have already engaged in some sort of digital advertising. It’s most likely that the 2 primary sources for consumer advertising that come to mind are Facebook & Google, and the go-to for B2B advertising being LinkedIn…but have you carefully analyzed the growing influence that Pinterest has developed?

Pinterest’s visual search capabilities have been further augmented with their latest AI-powered feature “Complete the Look,” by providing consumers apparel & decor recommendations based on the images & location in a photo – talk about #smarttech!

Want to stay ahead of the competition by becoming an early adopter to the latest technology available to businesses? Schedule your Demo with the Social Success Group today!

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