1. Search campaigns | Text ads on search results
Search campaigns let you reach people while they’re searching on Google for the products and services you offer.
It’s great for driving sales, leads, or traffic to your website, as you can show your ads to customers actively searching for your products and services.
2. Display campaigns | Image ads on websites
Display campaigns let you reach people with visually engaging ads as they browse across millions of websites and apps. Display is a great way to expand the reach of your Search campaigns to other parts of the web.
Display also allows you to follow up with remarketing ads to new and existing customers.
3. Video campaigns | Video ads on YouTube
Video campaigns let you show video ads on YouTube and other websites.
Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
4. Shopping campaigns | Product listings on Google
Shopping campaigns are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab.
Store owners can also use local inventory ads to promote products available at your physical locations.
5. App campaigns | Promote your app on many channels
App campaigns help you find new app users and increase sales within your app.
This campaign type uses info from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps.
6. Local campaigns | Promote locations on many channels
Local campaigns help you bring people to your physical stores and venues.
Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube.
Google is frequently updating and improving the way their ads function. For the latest Google Ads functionality, reach out to our team directly!