Brand Takeover advertisements can appear in the form of still images, GIFs, or videos, all linkable to the brand’s landing page or a hashtag challenge within the app. Brand Takeovers are exclusive to their categories, so only one brand can appear per day in that slot. These advertisements are what a user will see in their feed, before any user-generated content appears.
Native Video ads
In-feed Native Video ads on TikTok are video advertisements that are required to be between 9 and 15 seconds long. With so little time to make a statement, investing in video editing software is likely more than necessary in order to deliver quality content to your audience.
Native Video ads appear sandwiched between users videos in the TikTok feed and can be scrolled past or skipped. These advertisements support multiple call-to-actions like clicks and app downloads.
While clicks and views are interaction in and of themselves, your business may be looking to engage even further with your audience, and a sponsored Hashtag Challenge may be your key.
TikTok almost completely thrives on challenges, where users create and recreate trends through music, acting, and tricks. With a Hashtag Challenge advertisement, your brand can create a unique banner on the TikTok Discover page to drive users to a particular challenge that your team creates. Instructions for the challenge and already-created videos of the challenge taking place will have a home on this page.