Description
What is Twitter?
Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. Many celebrities, influencers, businesses, and political figures are active on Twitter. People post Tweets, which may contain photos, videos, links, and text. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search.
Why advertise on Twitter?
Twitter greatest value is in their audience. According to Twitter, they are “what’s happening in the world and what people are talking about right now.” Whether you’re launching a new product or joining in on important conversations as an industry expert, Twitter lets you connect with the people at the center of what’s happening.
What types of campaigns does Twitter offer?
Awareness Campaigns
Reach Objective
Maximize your ad’s reach.
Consideration Campaigns
Video Views Objective
Get people to watch your video.
Website Clicks Objective
Drive traffic to your website.
Pre-roll Views Objective
Pair your ad with premium content on Twitter.
Engagement Objective
Get people to engage with your Tweet.
App installs Objective
Get people to install your app.
Followers Objective
Build an audience for your account.
Conversion Campaigns
App Re-engagements Objective
Get people to take action in your app.
