GMS CASE STUDIES – MAY

See how the financial services industry is using Facebook to grow

A leading US real estate brokerage group ran Facebook dynamic ads for real estate to automate its property listings, and saw a 4.6X increase in the click-through rate.

Affiliated with the Berkshire Hathaway HomeServices network, KoenigRubloff Realty Group is known for luxury marketing and providing a high level of personalized service to clients. The company has a business model of strong, local leadership backed by national resources to meet the needs of its market.

THEIR GOAL

Attracting more home buyers

KoenigRubloff Realty Group wanted to find a more automated way to promote its home listings, increase website traffic and generate more leads for its agents.

THEIR SOLUTION

Enhancing property listings

A home run!

KoenigRubloff Realty Group used its own data and Facebook Ads Manager to compare the December 1, 2018‒January 15, 2019 campaign to its previous advertising strategy. It determined that its dynamic ads for real estate campaign had resulted in:

  • 4.6X increase in click-through rate
  • 84% decrease in cost per click
  • 42% decrease in cost per thousand impressions (CPM)

“This Facebook campaign was a win for everyone. We’re driving more exposure for our sellers’ listings and more leads for our agents, and we have a great tool to highlight in our listing presentations that differentiates us from our competition.”

Suzanne Boose – Chief Communications Officer
KoenigRubloff Realty Group

“The Facebook dynamic ads for real estate campaign took advertising to a new level by serving home buyers listings in areas they have searched in, versus homes for sale around their current physical location.”

Patrick Bergner – Chief Marketing Officer
KoenigRubloff Realty Group

The following success story is not associated with GMS. This case study is used purely for demonstrative purposes.

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