Jurassic Park is one of my favorite movies. Maybe it's the special effects? Maybe it's Chris Pratt in an apron? Or maybe everything goes wrong, and people die in awful ways possible, like getting eaten alive by dinosaurs or drowning in pools of dinosaur blood? Who knows! What I do know is that as much as I love Jurassic Park, content creation can be every bit as dangerous. Here are some reasons why being a content creator is exactly like going to Jurassic Park:
Planning and creating content is like the prehistoric playground. You have to map out everything first and be careful not to get eaten by a T-Rex. Do your research, figure out what your audience wants, keep track of your metrics, and always remember the 4 Ps: price, product, place, and promotion.
Many aspects of content creation could be considered equal to being in Jurassic Park. By relating those aspects to themes from the movie, you can make your points about those features more exciting and memorable. Also, it would help if you considered everything that contributes to your online presence when creating content. The colors, layouts, images, and videos all play a part in how visitors experience your content. It would be best to create a balance between beautiful design, usability and of course, value.
For instance, content strategists are like the scientists who created Jurassic Park. They're in the lab daily, developing new ways to tell stories that capture people and their attention. The secret? You can't just throw any old image into a post or editorial. It has to be perfectly designed so it comes across as a natural part of an experience.
With so many tools available, it’s easier than ever to create great looking content quickly.
Take Away
If you're stumbling around in the dark, all the things you can do to create content will fall by the wayside. The point is this: if you want your content to be authentic, valuable, and worth visiting again, it's okay to "borrow" techniques from other brands that've known this since the dawn of time.
Today, it's about how often your content gets shared rather than simply how many views or likes it gets. This can mean long-form blog articles, short posts on Instagram, a video explainer, or an interactive digital experience. More importantly, creating content that matters to readers and viewers will help spread that brand love organically.
Otherwise, you’ll end up going extinct!
